What it is and why now.
Anatomy of evolved care
Evolved care is a manifestation of Eluxier's commitment to the community of wellness enthusiasts who put wellness above everything else. Who, in the pursuit of wholesum wellness, research, and seek answers beyond the obvious. We strive to make skincare simpler for them, innovate every day, and push the limits to bring evolved care to wellness products.
There are thousands of skincare brands out there and we are really not a revolution. We are merely an echo, we amplify the collective passion of wellness enthusiasts, for whom skincare is not a target, but a journey of self-care and unapologetic healing.
We aspire to make any wellness concern, a concern of everyone and being passionate and curious to find out the solutions as well.
Synergic
Synergy propels us to make things better together, empower others, and bring out the best in whatever we do.
It brings out the Eunoia that reminds us of the goodwill, of being optimistic toward a better tomorrow, carrying empathy, and keeping people above everything else.
Synergic ingredients form the very core of eluxier products. These ingredients create the skin-identical basis of our formulae that act in synergy with the skin's natural biochemistry and builds the biodynamic system in our scientific approach.
Curious
Curiosity is our commitment to look beyond the obvious, to find the answers, and to build better.
Staying Curious keeps us exploring the 'why' and the 'so what'!. it helps us Interrogate the facts, acknowledge the feedback and embrace both with same passion.
It helps us being elemental in building wellness ideas and keep searching for radical.
Resilient
Resilience motivates us to better our best and build the perseverance.
Strive for resilience. Find creative ways to stay relevant and viable. Trust in power
of great habits.
Persevere.
Success is not incidental, and not at all guaranteed. Discipline is not mundane, it is contagious.
Resilience is in our DNA and we aspire to reflect the same in our products as well.
Building shared future with our customers.
Our "SyCuRe" Values are our True North
We are driven by our core beliefs that we represent as an acronym, "SyCuRe: Synergic, Curious, and Resilient"
These values represent our unique sensibilities and unwavering passion for evolved care.
We are all on a journey to better future, face forward, and on the way we meet challenges and dilemmas, where choices have to be made, priorities need to be set. those are the times to fall back onto our inherent beliefs, and when in doubt, guide us to choose clarity among the chaos.
Ingredients Tested
Dirty Chemicals eliminated
Skin- enthusiasts' Community
Positive Reviews
Eluxier is a quaint amalgam of two ancient words, Elixir (evolved from the Greek word Xerion, referring to alchemy) and Luxury (originally the Latin word Luxuria, referring to extravagance). Eluxier is the unwavering elixir that saps through us carrying a subtle air of luxury to choose unapologetic self-care.
"During our education in pharmaceutical sciences, we studied contemporary ingredients and formulation technologies, but it was only when we made Eluxier's products, we realized that all those legends about natural ingredients have virtues in the fierce gaze of modern science and still hold tall.
We wander in pursuit of creating better skincare, every day."
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Eluxier was founded in 2021 by Praveen and Priyanka, both pharmaceutical sciences nerds. They are currently based in Bengaluru, India
Eluxier's Foundation
Our business philosophy is an outcome of thought-provoking brainwaves that fuel our curiosity to build better.
Gentle
Skin pH is "THE MOST IMPORTANT" determinant of skin health. Skin pH maintains the barrier health, ensures equilibrium of moisture and electrolytes across different skin layers, nurtures the viability of skin microbiome, and enhances the ability of the skin to heal wounds.
Skin's native pH is 5.5 and in order to remain skin identical, all our products are optimized to pH5.5, that helps reset the pH to native that of the skin.
Experts
Team Eluxier is a bunch of mavericks from completely different yet complimenting fields of expertise. The brand was founded by two pharmaceutical nerds but later joined by Pharmacognocist (people who study plant extracts and their medicinal properties), formulation scientists, forestry and agronomist and quality champions.
We evaluate our ingredients on 8 exclusive parameters and these criteria makes the backbone of our ingredient expertise.
At Eluxier, its no fad, if it's on Eluxier label, It must be safe.
Biased
Mother nature cooks in a dirty kitchen with all imperfections but creates something that is in total harmony and balance.
Wild is pragmatic and functional. Wild is unemotional, where animals and plants fight equally for sun, shade and water.
We have the same spirit when we pick our ingredients or formulate our new product, by keeping the functionality at its core.
We have an inherent bias for natural ingredients so, all our ingredients are either natural or originated with a natural ingredient and synthesized into a lab-made ingredient using green chemistry.
Approved
A skincare product needs to be safe, effective, clean label, consistent and sustainable.
It's a crazy feat to develop a product that qualifies in all these parameters. Thorough clinical evaluation is not a claim for skincare; it's a basic need now.
We feel proud of our scientific rigor that established these corner stones for our business.
We work closely with clinical dermatologists and cosmeceutic aestheticians for their preferences and observations to incorporate the learnings in our new product development process.
DIRTY30
Eluxier is a promise of safe and clean-label ingredients.
All Eluxier product are free from the 30 types of harmful toxins, The DIRTY30, the chemicals that are either known toxins or there is too little data on them to claim they are safe to use.
Research
If it's not serendipity, it started with curiosity
Research and scientific rigor have been our deliberate heirloom. Our products are inspired by physiological and biochemical aspects of the skin health.
We closely monitor the contemporary innovation happening in dermatology and ingredients for overall health and wellness.
Most of our new product innovation is rooted either in some tribal knowledge or new-found observation in skin science.
Cruelty
Skincare industry finally developed empathy and fortunately most (Except some high-volume market products), largely companies have chosen a mandate of not testing their products on animals.
For us at Eluxier, we work with a closely knitted family of vendors who carry similar sensitivities as ours.
Therefore, our ingredients are also not tested on animals and most modern ingredients are either tested in-vitro (in the lab, in solutions or surfaces that mimic skin biochemistry and physiology) or tested on skin cell lines that are made in laboratories.
We love animals and stand strongly against animal cruelty, always.
Circular
Everything we do at Eluxier, is a gratifying circle of conception, consumption, conservation, and calibration where the sum total of impact are more than the worth of initiatives.
We deal with sensitive natural resources. And work in close co-existence with natural habitats, a slight miscalculation may lead to irreparable imbalance.
We are aware of our responsibilities and all Eluxier products are proudly pollinator
friendly and promote circular replenishment of resource we use, by careful collection, responsible consumption and mindful repurposing.