Products inspired by skin biochemistry
Skin-Identical products
helioSHEAR
Suncare beyond SPF
The sunblock approved from Goa to Bali, from Munich to Dubai
Complete protection against sun
is neither possible nor recommended.
only synergic ingredients and
diverse protective ways can help slowdown
photoaging
helioSHEAR
- Suncare beyond SPF
- No Chemical UV Filters
- Sweat & Water Resistant
When Curiosity meets passion and serendipity
Eluxier is the manifestation of the common vision of two passionate pharmaceutical nerds, who shared their curiosity for skincare and overall wellness. Based on their research and serendipities, Eluxier was born in 2021 to explore the intersection between toxin-free, multifunctional and functional skincare.
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What changed everything for us.
...That One Decision,
August 2021, we were browsing through all the available products in the market and realized that most of the products that made clean label claims, like "No-Parabens" "No- Sulphate" etc. had some other harmful ingredient hiding in their labels. Some even had harmful chemicals named differently to disguise them as something harmless.
That triggered our curiosity to find out what all harmful chemicals are actually hiding in our everyday products.
Next two years went into rigorous research through product labels, peer-reviewed journals, MSDS (Material Safety Data Sheets), and the detailed manufacturing processes of the ingredients.
What resulted, was a shocking list of almost 500 harmful chemicals, out of which 280 are still being used regularly even in everyday products from almost all well-known brands. We categorized them in 30 buckets and call them "The DIRTY30".
August 2023, we made
The choice that defined our purpose.
We chose not to use any of these "DIRTY30" in our products.
Well, it was indeed difficult to make skin-pleasing stable products without some of them, but we love challenges, especially when it builds on our promise and strengthens our resolve.
We have pursued our research since and aspire to be in a place where customers trust us with- "if it is on Eluxier Label, it must be safe". Maybe, someday the "DIRTY30" becomes "DIRTY40", but it will still be a promise of slow and sustainable care with synergic and clean-label ingredients.
Toxin Free care
Eluxier is a promise of safety, efficacy and synergy.
We studied the harmful chemicals that are being used in everyday skincare products and categorized them as DIRTY30.
All Eluxier products are and will always be free from these harmful toxins and chemicals that are not thoroughly researched.
Pro Microbiome
The biomimic ingredients of Eluxier, conserve and nurture the native microbiome of our skin and keep the harmful, disease- causing bacteria away.
the pH optimized skin-identical ingredients build a healthy microbiome that acts as the first layer of physical and immunological defense against all exposomes, even stress!
Skin-Identical
Eluxier products are inspired by skin's own biochemistry.
Our products are based on proprietary scientific platforms that mimic skin-native processes of hydration, moisturization and wound healing.
Read more about our Biomimic NMF in the product listing of Sabi that is based on one of our hydration platforms, "isoHYDRINE"
Ingredients Experts
We are a team of mavericks that strive for better. Our cross-functional teams evaluate each ingredient against eight stringent parameters and published research (verified, peer-reviewed and triangulated)
The qualified ingredients further undergo tests for synergy and stability.
Our ingredients team is always in deep mess!, solving some curious case of new ingredient. Write to us if you wish to learn more about how we qualify our ingredients.
Community Curated
At Eluxier, everything we do is for our customers, with our customers.
Eluxier's community of skin enthusiasts are our inherent partners in our journey of new product exploration.
Every product we make, undergoes thorough evaluation and brutal feedback from them.
They are our biggest champions and most ruthless critics. None of our products are finalized unless approved by this community.
Eluxier products are possible because of this family and dedicated to them as well.
Forever against Cruelty
India banned animal testing of cosmetic products in 2014. Although its a legal compliance in India to not test products on animals, we go over and beyond to check on our vendors as well, that they also don't test the ingredients on animals.
We stand against cruelty, forever, firmly.
Responsible Sourcing
Our ingredients are our true heroes, and it takes a village to make it possible for us to get these materials timely, consistently and adhering to same agreed quality.
Our vendors are our key stakeholders in this journey.
We source our ingredients from a very small pool of trusted vendors, those who also align with our sensitivities towards clean-label, sustainable and synergic ingredients.
Clinically Researched
All Eluxier products are ideated by team of pharmaceutical experts, pharmacognocist, agronomist, formulation scientists and microbiologists.
The products are then evaluated, tested and approved by a team of dermatologists for safety, efficacy and consistency.
This process makes the core of Product Development Lab @ Eluxier, no short cuts!